Coastal Conversations
Champions of Change: A Case Study for Uplifting Women
The Bottom Line for Brands to Tangibly and Powerfully Invest in Sport’s Equity
Tuesday, June 20, 2023, 2:10 PM - 2:40 PM
The explosive growth of women’s sports is not a passing phenomenon. Data shows that the women’s sports fan community is growing at a rate significantly higher than that of general fans and viewership for major women’s sporting events is on the rise, resulting in even more untapped opportunities.
Hear MilkPEP, H&R Block, GALE and Ashlyn Harris speak to the innovative ways they're using integrated creative, media, and data strategies in their branding, while simultaneously driving equity in sports.